Website & Conversion Review

Your website is the hub of your digital marketing. Every SEO effort, ad campaign, or social post ultimately drives traffic to your site. But here’s the truth: traffic alone doesn’t grow a business — conversions do.

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Industry benchmarks tell the story:

• The average website conversion rate is between 2–3%, yet top-performing sites reach 10% or more.

• A clear call-to-action can improve conversion rates by over 200%.

• Reducing page load times by just 1 second can increase conversions by 7%.

If your site is underperforming in any of these areas, you’re not just missing opportunities — you’re losing revenue daily. Our Website & Conversion Review is built to uncover these gaps and show you what’s possible when your website works as it should.

Why Conversion Optimization Matters

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Click-through rates (CTR) and conversion rates are the lifeblood of digital marketing success. You can run the best ad campaigns in the world, but if only 1 out of 100 visitors takes action, you’re leaving money on the table.

This service gives you a clear baseline: where your site is today versus industry standards. From there, we identify the changes that can move your numbers closer to — or above — benchmark performance.

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What We Review in the Consultation

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• Site Performance & Speed:

  • Slow sites kill conversions. The average bounce rate jumps by 32% when load time increases from 1 to 3 seconds. We’ll evaluate how speed is costing you customers.

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• User Flow & Navigation:

  • If visitors can’t find what they need within three clicks, they’re gone. We’ll identify friction points that prevent smooth journeys to conversion.

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• Landing Pages & Calls-to-Action:

  • Strong landing pages drive higher CTR. We’ll check if your CTAs are clear, compelling, and strategically placed to maximize conversions.

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• Mobile Experience:

  • More than 55% of website traffic is mobile. If your site isn’t mobile-first, you’re losing over half your audience.

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• Trust & Credibility Signals

  • Reviews, testimonials, security badges, and social proof build trust. Without them, even interested visitors hesitate to act.

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Setting Realistic Benchmarks

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During the consultation, we’ll not only identify problems — we’ll show you what “good” looks like. For example:

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• Click-through rate (CTR): Aim for 4–6% on landing pages; higher with well-optimized CTAs.

• Conversion rate (CVR): Average sites see 2–3%, but a realistic improvement goal is 5–8% with proper optimization.

• Form completion rate: Should exceed 20% when forms are simplified and trust signals are in place.

• Bounce rate: Healthy ranges are 40–55%, but high-performing sites push lower with faster load times and better UX.

This gives you a baseline to measure against — and clarity on what we’ll work toward together.

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The Value of Partnering With Us

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Your complimentary consultation highlights where your website falls short. The real transformation comes when we implement and continuously refine improvements.

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By partnering with us, you gain:

• Conversion-Focused Redesigns: Pages built for performance, not just aesthetics.

• Ongoing A/B Testing: Headlines, CTAs, and layouts tested to maximize results.

• User-Centric Adjustments: Navigation and design improvements that reduce friction.

• Cross-Channel Alignment: A site designed to get the most out of SEO, PPC, and social campaigns.

• Continuous Performance Reviews: Benchmarking against CTR and CVR goals to ensure growth over time.

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From Clicks to Customers

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Traffic is just the beginning — your website determines whether that traffic becomes revenue. Our Website & Conversion Review gives you a clear picture of where you are today, where you should be, and the changes needed to close that gap.

Pricing for full optimization and ongoing management is based on your site size and the scope of improvements required.